Social Media: Blowing Up the “It’s a Flash in the Pan” Myth

The other argument we hear about social media is that, “Well, isn’t this just another web boom all over again? Isn’t it just a flash in the pan?”

Well, even if it is a web boom all over again, consider this: how dependent are you on multiple companies that simply didn’t exist a dozen years ago? Companies like Google? Yeah, there was a bust, but the first web revolution changed the world.

To see how deeply entrenched social media is, all it takes is a quick trip over to Alexa. Out of the top 10 US websites, 6 are social. Out of the top 10 global sites, 7 are social.

This isn’t a blip on the radar. This is a massive, well-entrenched global shift.

So, ask yourself: can I afford to be invisible in the largest sites in the world?

Posted by April 21st, 2008 | by jason | Permalink