Let’s bring Don Draper forward to the Centric offices today. At first, he’s cool. He sees posters of our print work on the walls, he’s stunned by the big flat-panel television (and high definition shows), and he thinks that computers are just an evolution of a typewriter. Then we start going to websites. "What the [...]
For the past two days, I’ve been playing with the Spore Creature Creator. Did I say "playing"? I meant "researching." All in the name of Science, of course. Oh, hell, who am I kidding? This is a bundle of ridiculous joy, a Frankenstein lab with Play-Doh bodies, Mr. Potato Head parts, and Pixar life. You [...]
Okay, it’s time for some more bold pronouncements. I think that today marks the end of corporate wankery as we know it. Meaningless mission statements, impenetrable double-speak, chest-pounding talk of "leadership" and "global front-runners" all fall away. The traditional notion of "the big box brand" is dead. The bigger, better, grow-at-all-costs mentality is over. Why? [...]
It’s not often we get to post about two major changes in marketing before they happen, but in this case, the crystal ball is clear enough to look forward a bit. And before you groan and say, “Holy moly, not another change!” Relax. Only one of these things changes everything. And it changes it for [...]
When I took the tagline of the "Agency of Change" last year, I had no idea how challenging a position this was going to be. (Or, in English, "Wow, people really don’t like to change, do they?") It may be ingrained in us. Consider the Newsweek article from 1995 that saw wide re-circulation this weekend, [...]
Okay, so we’ve had some internal (and client) comment on Today is the Day the PC Died. Here’s an example: "Okay. So let’s suppose you’re right, and the PC really is on the downslope. What does this mean to me, beyond ‘Thou shalt go and develop a iPhone app, pronto-ish?’" Fair enough. What does it [...]
On March 6th 2008, approximately 30 residents of a virtual world descended upon an event staged 100 meters above Yosemite valley. Far in the backdrop, one could see two towering globes. Both the terrestrial globe and celestial globe are works by Giovanni Maria Cassini (1790 & 1792), now prominently displayed on David Rumsey’s island in [...]
Today may be the day that future historians look back on and say, "This is the day the PC really died." And by PC, I mean "both PCs and Macs, any big breadbox-sized thing humming away under a desk, and any laptop that you curse as you lug it for the 873rd time up the [...]
Well, more accurately, David Rumsey Maps in Second Life is in MIT Technology Review, but we do get a nice mention. Thanks again, David, for having the vision to let us experiment in this emerging medium. I can’t wait for the event on the 6th–and to unveil the next additions to this space! http://www.technologyreview.com/Infotech/20357/
While we’re putting the finishing touches on the Rumsey Maps islands in Second Life, we’ve opened them to residents. And, so far, the first impressions have been positive: New World Notes Not Possible In Real Life Ambling in Second Life And the photos have been spectacular: Krystine Qinan’s Set Bettina Tizzy’s Set Aaron Kukulcan’s Set [...]
