So, if you’re not into the whole “2012 is the end of the world” schtick, you may be wondering, “Just what the hell do I do to enhance my marketing in this day and age? Holy moly, we’re living in the future. 2012 is, like, the future, isn’t it?” In some ways, it is. You [...]
We had an interesting conversation with a client recently that went something like this: “You know, we went to a trade show recently, with all our cool new catalogs printed up. But the funny thing was, nobody wanted them!” “Huh,” we said. “They didn’t want them at the show, or they didn’t want them to [...]
It may just be us, but we get a bunch of clients who come to us with requests like this: “I need a new print ad.” “I want a Facebook presence and a really compelling social media campaign.” “Our website blows, can you redesign it?” Now, there’s nothing wrong with any of those requests. Not [...]
“There’s an app for that.” On hundreds of millions of iOS and Android devices, that’s the rallying cry. Want to identify the tune you just heard on the radio? Get free directions on a 3D rendered cityscape? Scan barcodes for comparison shopping? Play Angry Birds? Measure EMF? Perform audio analysis? Make music? Amuse your cat? [...]
So, it’s that time of year again. Clients and partners start asking us, “So, what’s the next big thing?” Sometimes I think they’re hoping we’ll say something like, “Well, it’s this new platform, OMGWFTBBQ.com, that combines auto-generated creative with positive-only social commentary to spread the word about your new product completely free! Even better, it [...]
Well, now that we’ve launched McHale Design’s new website, it’s time for a new kind of showcase: our partner showcase! The Importance of Partners Why are partners important? It’s simple. When you’re working with a boutique agency like Centric or McHale, you need to know the agency has a roster of trusted, proven partner relationships [...]
We’ll pause our blogging for a moment to highlight some content that has been stolen from our blog by a competing company. We won’t name names, but you know who you are! Blogposts stolen include: 5 Reasons to Revamp Your Website What’s your Why? Go Mobile, Young Man The Whys of Social Media: Facebook Website [...]
Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes. And there’s a much bigger opportunity [...]
Got your attention there, didn’t I? But in an age where the FTC has to step in to advise bloggers to disclose their relationships to products that they shill, an age where there are dozens of “social activation” companies ready to sell networks of millions of people eager to go tell their friends about your [...]
In five years, you’ll look back at your iPhone and laugh. It’ll be like that first Motorola flip-phone you owned. You know, the one that cost $1000, was made out of recyled Bic pen plastic, and had seven-segment LEDs for the phone number display. Here’s a glimpse at our augmented future. Watch it all the [...]
