Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes.
And there’s a much bigger opportunity floating [...]
Got your attention there, didn’t I?
But in an age where the FTC has to step in to advise bloggers to disclose their relationships to products that they shill, an age where there are dozens of “social activation” companies ready to sell networks of millions of people eager to go tell their friends about your product [...]
In five years, you’ll look back at your iPhone and laugh. It’ll be like that first Motorola flip-phone you owned. You know, the one that cost $1000, was made out of recyled Bic pen plastic, and had seven-segment LEDs for the phone number display.
Here’s a glimpse at our augmented future.
Watch it all the way through. [...]
I remember when the dot-bomb happened in 2000. A lot of our clients breathed a great sigh of relief and said, “This is great! I don’t have to worry about that pesky web stuff anymore!”
And we all know what happened: the rise of web marketing, user-generated content, blogging, the ongoing death of traditional media, the [...]
It’s funny how different two points of view can be.
Recently, my wife and I had friends over. One couple brought their mother, who started a conversation with Lisa about her antique dolls. And by conversation, I mean, "Endless rant about the shiftless and worthless people today who are too lazy to do anything by themselves, [...]
