When the iPhone launched in 2007, we opined here that “it’s the end of the PC era.” Well, not to pat ourselves on the back too much, but hey, we were right. The iPhone (and its Android cousins) have changed the way people use the internet, and created a whole new range of mobile applications [...]
It’s funny. The other day, I was sitting with the creative team, talking about the future. Specifically, what’s next for marketing. I was saying something about how my Interzone story, “Monetized,” posited a near-future augmented reality propagation economy, enabled by the widespread use of data-glasses. Now, you probably just rolled your eyes and thought, “WTF [...]
I’ve been wondering about the future of marketing lately–what’s coming next, and what advertisers really have to pay attention to in the near term. Not crazy stuff like brain implants (imagine the malware) or shared consensual realities (though those are coming), but things we can use, like, right now. One of the things I’ve been [...]
So, if you’re not into the whole “2012 is the end of the world” schtick, you may be wondering, “Just what the hell do I do to enhance my marketing in this day and age? Holy moly, we’re living in the future. 2012 is, like, the future, isn’t it?” In some ways, it is. You [...]
We had an interesting conversation with a client recently that went something like this: “You know, we went to a trade show recently, with all our cool new catalogs printed up. But the funny thing was, nobody wanted them!” “Huh,” we said. “They didn’t want them at the show, or they didn’t want them to [...]
It may just be us, but we get a bunch of clients who come to us with requests like this: “I need a new print ad.” “I want a Facebook presence and a really compelling social media campaign.” “Our website blows, can you redesign it?” Now, there’s nothing wrong with any of those requests. Not [...]
“There’s an app for that.” On hundreds of millions of iOS and Android devices, that’s the rallying cry. Want to identify the tune you just heard on the radio? Get free directions on a 3D rendered cityscape? Scan barcodes for comparison shopping? Play Angry Birds? Measure EMF? Perform audio analysis? Make music? Amuse your cat? [...]
So, it’s that time of year again. Clients and partners start asking us, “So, what’s the next big thing?” Sometimes I think they’re hoping we’ll say something like, “Well, it’s this new platform, OMGWFTBBQ.com, that combines auto-generated creative with positive-only social commentary to spread the word about your new product completely free! Even better, it [...]
Well, now that we’ve launched McHale Design’s new website, it’s time for a new kind of showcase: our partner showcase! The Importance of Partners Why are partners important? It’s simple. When you’re working with a boutique agency like Centric or McHale, you need to know the agency has a roster of trusted, proven partner relationships [...]
We’ll pause our blogging for a moment to highlight some content that has been stolen from our blog by a competing company. We won’t name names, but you know who you are! Blogposts stolen include: 5 Reasons to Revamp Your Website What’s your Why? Go Mobile, Young Man The Whys of Social Media: Facebook Website [...]
