So, the success story du jour in social media is the Old Spice Guy, and his video responses to popular bloggers, forums (and, of course, the marriage proposal.) The numbers are enough to make any social media maven salivate: over a billion impressions, multi-thousand-percent increases in followers, and buzz enough to reach the front page [...]
One of the things we’re asked most often is, “So, how many other clients do you have in (our exact field)? How many rebrandings/websites/collateral systems have you done for them?†And yeah, we get it. When you go in front of the board, you don’t want to say, “Yeah, we chose these doodz out of [...]
Have you ever heard of Samuel Pierpont Langley? At the turn of the century, when the quest for a “flying machine” was running like today’s social media revolution, he was the guy everyone thought would develop the first airplane. He had the money and backing from the US government, held a seat at Harvard and [...]
Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes. And there’s a much bigger opportunity [...]
In our fifteen-plus years of doing business, we’ve worked with a lot of start-up companies. Some were literally birthed in a garage, and some were much better-off (I recall one that had secured funding of over $200 million.) But it’s only recently we’ve begun seeing a new and disturbing trend among start-ups. I’ll call it [...]
An open letter to our B2B clients: we know you’ve been peering over the fence at your B2C counterparts, eyeing their Facebook fan pages, checking out their YouTube channels, and reading their Twitter posts. And – admit it – you’ve been wondering, “How do I get me some of this?” And yeah, for the past [...]
If you’ve been in marketing for a while, chances are you’ve seen a diagram that looks like this: Your brand is the center of everything you do. Everything else orbits around it. And, of course, your ads are the most important expression of your brand. And in an ideal world, this isn’t a bad way [...]
Hey everyone, continuing the theme of marketing common sense and going back to the basics, let’s talk about messaging. “Messaging?” you ask. “What the heck are you talking about? I’m way too busy fanning, friending, producing viral videos, posting and responding to social media to think about messaging.” To which we’ve gotta say: Maybe this [...]
Yeah, I know, I know . . . a new website isn’t exactly the most exciting thing on the planet. No matter how cool the agency is, no matter how cutting-edge the campaigns, no matter how amazing the content, admit it: you don’t want to hang out there. You want to get back to your [...]
Admit it. You don’t want a new Twitter competitor. You don’t need another Facebook. You don’t want another ad network. You don’t see the need for yet another UGC campaign. You don’t need another buzz marketing tactic. You don’t want an all-in-one marketing console designed to track and measure everything you’re doing. You’re tired of [...]
