When we meet a new client, many times we’re the last agency in. And, in the meeting, you can see it in their eyes. That glazed look that says, “Please, please spare me from another Powerpoint deck. Don’t show me another demo reel. Stop telling me that social media is the future. Or that traditional [...]
Admit it. You don’t have time to keep up with everything that’s going on in marketing. You don’t know what the latest and greatest mobile social app is for the iPhone, you haven’t heard that McDonalds and Farmers Insurance have started advertising in Farmville, hell, you may not even know the latest bulk rate for [...]
We’ll pause our blogging for a moment to highlight some content that has been stolen from our blog by a competing company. We won’t name names, but you know who you are! Blogposts stolen include: 5 Reasons to Revamp Your Website What’s your Why? Go Mobile, Young Man The Whys of Social Media: Facebook Website [...]
Continuing on the theme of focusing on the hard work, rather than the latest shiny distraction, let’s take a look at 5 ways to fix your broken marketing. “Wait a minute!” you might be saying. “My marketing isn’t broken! Everything’s humming along just fine! Sales are up, leads are jumping, we’re raking in the money, [...]
. . . or, “Why you should stand up in the boardroom and say it’s a stupid idea, before it becomes an even dumber reality.” First, a preface: I really hope neither of these are the result of a marketing agency. It’s possible that they are. But both really, really seem to be the result [...]
Are you a victim of putting off the hard work to pursue the next shiny thing? This is biggest problem we see in the agency business. Sales are down–so let’s charge headlong into social media (even though we’re not staffed for it.) Leads have dropped off–so it’s time to rebrand (even though we did that [...]
So, the success story du jour in social media is the Old Spice Guy, and his video responses to popular bloggers, forums (and, of course, the marriage proposal.) The numbers are enough to make any social media maven salivate: over a billion impressions, multi-thousand-percent increases in followers, and buzz enough to reach the front page [...]
One of the things we’re asked most often is, “So, how many other clients do you have in (our exact field)? How many rebrandings/websites/collateral systems have you done for them?†And yeah, we get it. When you go in front of the board, you don’t want to say, “Yeah, we chose these doodz out of [...]
Have you ever heard of Samuel Pierpont Langley? At the turn of the century, when the quest for a “flying machine” was running like today’s social media revolution, he was the guy everyone thought would develop the first airplane. He had the money and backing from the US government, held a seat at Harvard and [...]
Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes. And there’s a much bigger opportunity [...]
