“There’s an app for that.” On hundreds of millions of iOS and Android devices, that’s the rallying cry. Want to identify the tune you just heard on the radio? Get free directions on a 3D rendered cityscape? Scan barcodes for comparison shopping? Play Angry Birds? Measure EMF? Perform audio analysis? Make music? Amuse your cat? [...]
Here at Centric, our creative team isn’t headed by a creative director. Yes, you read that right. We don’t have a creative director. Instead, our creative lead’s title is “Managing Partner, Strategy.” This sometimes gets us some funny looks. But it makes complete sense. Creativity in the service of business is strategic. How do you get [...]
Well, now that we’ve launched McHale Design’s new website, it’s time for a new kind of showcase: our partner showcase! The Importance of Partners Why are partners important? It’s simple. When you’re working with a boutique agency like Centric or McHale, you need to know the agency has a roster of trusted, proven partner relationships [...]
How do you take an ingredient as simple as garlic to “the next level?” You do so by focusing on its origins, its story, and portraying in an elevated, high-end manner. Many people don’t know that garlic from different parts of the world tastes different, in much the same way that wine grapes grown in [...]
When we meet a new client, many times we’re the last agency in. And, in the meeting, you can see it in their eyes. That glazed look that says, “Please, please spare me from another Powerpoint deck. Don’t show me another demo reel. Stop telling me that social media is the future. Or that traditional [...]
Admit it. You don’t have time to keep up with everything that’s going on in marketing. You don’t know what the latest and greatest mobile social app is for the iPhone, you haven’t heard that McDonalds and Farmers Insurance have started advertising in Farmville, hell, you may not even know the latest bulk rate for [...]
We’ll pause our blogging for a moment to highlight some content that has been stolen from our blog by a competing company. We won’t name names, but you know who you are! Blogposts stolen include: 5 Reasons to Revamp Your Website What’s your Why? Go Mobile, Young Man The Whys of Social Media: Facebook Website [...]
Continuing on the theme of focusing on the hard work, rather than the latest shiny distraction, let’s take a look at 5 ways to fix your broken marketing. “Wait a minute!” you might be saying. “My marketing isn’t broken! Everything’s humming along just fine! Sales are up, leads are jumping, we’re raking in the money, [...]
. . . or, “Why you should stand up in the boardroom and say it’s a stupid idea, before it becomes an even dumber reality.” First, a preface: I really hope neither of these are the result of a marketing agency. It’s possible that they are. But both really, really seem to be the result [...]
Are you a victim of putting off the hard work to pursue the next shiny thing? This is biggest problem we see in the agency business. Sales are down–so let’s charge headlong into social media (even though we’re not staffed for it.) Leads have dropped off–so it’s time to rebrand (even though we did that [...]
