So, the success story du jour in social media is the Old Spice Guy, and his video responses to popular bloggers, forums (and, of course, the marriage proposal.) The numbers are enough to make any social media maven salivate: over a billion impressions, multi-thousand-percent increases in followers, and buzz enough to reach the front page [...]
One of the things we’re asked most often is, “So, how many other clients do you have in (our exact field)? How many rebrandings/websites/collateral systems have you done for them?”
And yeah, we get it. When you go in front of the board, you don’t want to say, “Yeah, we chose these doodz out of a [...]
Have you ever heard of Samuel Pierpont Langley?
At the turn of the century, when the quest for a “flying machine” was running like today’s social media revolution, he was the guy everyone thought would develop the first airplane. He had the money and backing from the US government, held a seat at Harvard and worked [...]
Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes.
And there’s a much bigger opportunity floating [...]
In our fifteen-plus years of doing business, we’ve worked with a lot of start-up companies. Some were literally birthed in a garage, and some were much better-off (I recall one that had secured funding of over $200 million.) But it’s only recently we’ve begun seeing a new and disturbing trend among start-ups. I’ll call it [...]
