How do you take an ingredient as simple as garlic to “the next level?” You do so by focusing on its origins, its story, and portraying in an elevated, high-end manner. Many people don’t know that garlic from different parts of the world tastes different, in much the same way that wine grapes grown in [...]
When we meet a new client, many times we’re the last agency in. And, in the meeting, you can see it in their eyes. That glazed look that says, “Please, please spare me from another Powerpoint deck. Don’t show me another demo reel. Stop telling me that social media is the future. Or that traditional [...]
In the old days, when you wanted to do an effective product comparison, you’d post a big chart in your magazine ad, and highlight the categories where you excelled over the competition. Today, people don’t have time to pore over charts. They may not even have the time to understand all the things you’re comparing! [...]
“Advertising is dead!” shout the social media experts. But, in fact, online and social media have given us more ways to advertise than ever before. You probably know about advertising on Facebook and YouTube, but . . . Did you know that Google does TV ads? Or that you can advertise within Zynga’s Farmville game? [...]
Admit it. You don’t have time to keep up with everything that’s going on in marketing. You don’t know what the latest and greatest mobile social app is for the iPhone, you haven’t heard that McDonalds and Farmers Insurance have started advertising in Farmville, hell, you may not even know the latest bulk rate for [...]
We’ll pause our blogging for a moment to highlight some content that has been stolen from our blog by a competing company. We won’t name names, but you know who you are! Blogposts stolen include: 5 Reasons to Revamp Your Website What’s your Why? Go Mobile, Young Man The Whys of Social Media: Facebook Website [...]
Continuing on the theme of focusing on the hard work, rather than the latest shiny distraction, let’s take a look at 5 ways to fix your broken marketing. “Wait a minute!” you might be saying. “My marketing isn’t broken! Everything’s humming along just fine! Sales are up, leads are jumping, we’re raking in the money, [...]
. . . or, “Why you should stand up in the boardroom and say it’s a stupid idea, before it becomes an even dumber reality.” First, a preface: I really hope neither of these are the result of a marketing agency. It’s possible that they are. But both really, really seem to be the result [...]
Can you stand out in social marketing? There are millions of “experts” right now who want you to think you can. But can you? We’ve already talked about how social isn’t cheap or easy, no matter how much the self-proclaimed experts say it is. We’ve made the case that great social is about great creative, [...]
The numbers are big. 500 million people on Facebook alone. And they’re so tantalizingly interconnected. It’s tempting to reach out to them with a Fan page (er, I mean a Like page, I guess, these days.) It’s tempting to talk to all those people directly, on the social network they use every day. Until you [...]
