In a world where Google+ and Facebook are playing smackdown, sometimes it’s easy to forget some of the simplest and most effective marketing tactics. Like video. “Video?” You say. “But that’s expensive, and time-consuming, and it isn’t for me, and the last time we put up a video on YouTube, we ended up with 23 [...]
One of the questions we get, time and time again, goes something like this: “There are so many things I can do to advertise my product online, where do I start? Ad networks? Search ads? SEO? Site sponsorships? Contests? Social? Mobile? YouTube? Advertising on YouTube? Advertising on Facebook? Facebook presence? Twitter? Paid tweets?” And yes, [...]
It may just be us, but we get a bunch of clients who come to us with requests like this: “I need a new print ad.” “I want a Facebook presence and a really compelling social media campaign.” “Our website blows, can you redesign it?” Now, there’s nothing wrong with any of those requests. Not [...]
It seems that every time we talk to someone these days, they’re looking for the home run. The big score. The thermonuclear event. The Big Deal That Changes Everything. This isn’t just in the course of business, either—I can’t tell you how many twentysomethings I’ve heard repeat the phrase, “I want to do something huge, [...]
There should be a saying that goes something like, “Beware the ice cream man in January: what he sells may seem tasty, but it ain’t what you need on a cold Toronto night.” What does this have to do with marketing? Okay. Let’s say it’s another perfect day at your office. As head of marketing, [...]
“There’s an app for that.” On hundreds of millions of iOS and Android devices, that’s the rallying cry. Want to identify the tune you just heard on the radio? Get free directions on a 3D rendered cityscape? Scan barcodes for comparison shopping? Play Angry Birds? Measure EMF? Perform audio analysis? Make music? Amuse your cat? [...]
Okay, if you’re a consumer marketer, skip this post. We ain’t talking to you. This is for the B2B marketers in the room. For you guys, we have one very simple message:Â Resist the siren call of social media! By now, you’ve probably heard about Facebook’s traffic surpassing Google. You’ve been barraged by dozens of social [...]
So, it’s that time of year again. Clients and partners start asking us, “So, what’s the next big thing?” Sometimes I think they’re hoping we’ll say something like, “Well, it’s this new platform, OMGWFTBBQ.com, that combines auto-generated creative with positive-only social commentary to spread the word about your new product completely free! Even better, it [...]
Here at Centric, our creative team isn’t headed by a creative director. Yes, you read that right. We don’t have a creative director. Instead, our creative lead’s title is “Managing Partner, Strategy.” This sometimes gets us some funny looks. But it makes complete sense. Creativity in the service of business is strategic. How do you get [...]
Well, now that we’ve launched McHale Design’s new website, it’s time for a new kind of showcase: our partner showcase! The Importance of Partners Why are partners important? It’s simple. When you’re working with a boutique agency like Centric or McHale, you need to know the agency has a roster of trusted, proven partner relationships [...]
