Can you stand out in social marketing? There are millions of “experts” right now who want you to think you can.
But can you?
We’ve already talked about how social isn’t cheap or easy, no matter how much the self-proclaimed experts say it is. We’ve made the case that great social is about great creative, not a [...]
It’s about this time of year that everyone comes out of the woodwork, looking for a bargain in marketing. Last year it was “Hey, I heard social is cheep! What can ya do for me there?” This year, it looks like it’s back to the basics. So, we’re getting a lot of questions about SEO, [...]
So, the success story du jour in social media is the Old Spice Guy, and his video responses to popular bloggers, forums (and, of course, the marriage proposal.) The numbers are enough to make any social media maven salivate: over a billion impressions, multi-thousand-percent increases in followers, and buzz enough to reach the front page [...]
One of the things we’re asked most often is, “So, how many other clients do you have in (our exact field)? How many rebrandings/websites/collateral systems have you done for them?”
And yeah, we get it. When you go in front of the board, you don’t want to say, “Yeah, we chose these doodz out of a [...]
Have you ever heard of Samuel Pierpont Langley?
At the turn of the century, when the quest for a “flying machine” was running like today’s social media revolution, he was the guy everyone thought would develop the first airplane. He had the money and backing from the US government, held a seat at Harvard and worked [...]
