Warner Brothers Batman: Gotham Knight is a great case study for showcasing the power of social media. Over the course of a 6-week campaign, the widget we developed delivered over $1MM in exposure from conventional media—and beat the microsite in terms of unique visitors and pageviews!
Best of all, the entire campaign—widget, MySpace presence, Facebook presence, and microsite—cost less than 1/10 of that $1MM media buy!
Bottom line: if there’s a fanbase to engage, social media is a stunningly effective way to do it.
