Centric is frequently asked to help launch “first-ever” products—and Mattel’s Mindflex is no exception. Billed as the “world’s first mind-controlled toy,” Mindflex at first seems unbelievable.
Centric helped our agency partner Bullpen Creative by producing a website that helped showcase this first-of-its-kind toy. Using video to demonstrate every aspect of the toy quickly gets visitors past their initial disbelief—and looking for a place to buy.
