No, Centric isn’t a direct response shop. Not in the sense of producing millions of postcards at low cost, or multi-page, multi-part pieces that hit every household in the country. But when we’re called in to do direct mail work – especially if we’re targeting a specific niche audience – we produce results above and [...]

No, Centric isn’t a direct response shop. Not in the sense of producing millions of postcards at low cost, or multi-page, multi-part pieces that hit every household in the country.

But when we’re called in to do direct mail work – especially if we’re targeting a specific niche audience – we produce results above and beyond what you’d expect. Here are a few examples:

For Veeco, we produced a video direct mailer – and delivered it on a video player – to 70 top executives around the world. For Veeco, this mailer was a dramatic success, reaching the 6 companies in the world that were potential customers for their data storage products.

For Autodesk, we produced an inexpensive “summons-style” mailer that overloaded their ability to respond to upgrade requests.

For 3D Systems, we produced a flipbook mailer that illustrated, with flipbook animation, the actual difference in an upgraded process. The result? A 25% order rate.

For Canon, we produced a photo paper mailer reminiscent of those old-type film development envelopes – a dramatic way to introduce their new inkjet paper line to potential purchasers.

For Brooks College, we delivered a hard-hitting message designed specifically to reach their target audience of budding creatives.