When Albert’s Organics came to Centric, their Grateful Harvest brand was affectionately known as the “grateful dead.” Centric rebranded, repackaged, and re-launched the brand with trade advertisements and a unique web presence that allowed visitors to become certified experts in organic produce. The result? Grateful Harvest became the #2 brand at their billion-dollar parent company [...]

When Albert’s Organics came to Centric, their Grateful Harvest brand was affectionately known as the “grateful dead.” Centric rebranded, repackaged, and re-launched the brand with trade advertisements and a unique web presence that allowed visitors to become certified experts in organic produce.

The result? Grateful Harvest became the #2 brand at their billion-dollar parent company – taking them a long, long way from the “grateful dead.”