Go Mobile, Young Man
Okay, enough of the negativity. Yes, the pendulum has swung back on social media: it’s not the be-all, end-all, uber-cheap way to find new customers that everyone was hoping for. But it is useful. There will be successes that aren’t bought at the cost of superbowl ads or sweepstakes.
And there’s a much bigger opportunity floating out there. These guys get it:
“So, what the heck can I do with this in the B2B world, or, hell, even in the B2C world?” you ask. “This is just another way to reach a niche market of iPhone users.”
And iPod Touch users.
And iPad users (in a bigger case, yeah.)
It’s a way to reach 50MM+ self-selected, technology-forward, affluent consumers. And a growing number of people who use iPhones in their business.
What will you do with it?
