Communication Marches On

I remember when the dot-bomb happened in 2000. A lot of our clients breathed a great sigh of relief and said, “This is great! I don’t have to worry about that pesky web stuff anymore!”

And we all know what happened: the rise of web marketing, user-generated content, blogging, the ongoing death of traditional media, the mass migration of marketing dollars online, social media. And the thing is: we told them it was going to happen. It was going to happen because the internet gave people new and unprecedented ways to communicate. And people like to talk to people. People are social creatures. It’s that simple.

That’s why applications like Genkii’s new Sparkle for the iPhone are such game-changers.

Sparkle, right now, is a connector from the iPhone into virtual worlds. But soon, Sparkle will be its own virtual world—native on the iPhone.

“I don’t like them virtual world apps,” you say.

That’s perfectly all right, because we’re raising 180 million tweens and teens to love them.

And that’s perfectly all right, because the explosive success of social apps like Yoville on the Facebook and MySpace platforms.

And it’s all right, because virtual goods are pulling in real, serious money, and the world’s largest organizations are looking seriously at them.

So. Yeah. Take a look at Sparkle for the iPhone, and tell yourself: this is a new way to communicate. Not only that, it’s a new way to communicate on the fastest-growing mobile platform, in the game-changing category of mobile applications.

Run. Buy.

Posted by March 23rd, 2009 | by Jason | Permalink