Cheap Video Conquers the World!
Well, maybe not something so grandiose. But it’s something I’m seeing more and more. Like some b-movie monster, video is eating everything in its path.
Forget the traditional brochure–do a video! Drop the Powerpoint bullets for a quick movie! Drop the web text for an instructional video! Turn your blog into a vlog! Forget POP shelf-talkers–put in screens!
And you know what? It’s not surprising. Today, once you have a video, you can throw it up on your YouTube channel, run that through your vlog or website, and get in front of 50 million viewers–without even paying for the bandwidth!
“But . . . wait a minute,” you’re saying. “Video still ain’t cheap. Last time I shot a commercial, I paid $50K (or $150K, or $500K).”
Yeah. Of course. Do professional production, throw a bunch of CGI at it, and you can end up with some really big price tags. But if we’re talking video that’s designed to be shown on a vlog, you don’t need to break the bank.
Consider Wineass. We produce 10-15 minutes a week of finished video, three episodes a week. Our total equipment cash outlay was less than $5,000. Filming of 6 episodes takes 2 hours with 3 people. Editing is the time-consuming part–10 to 20 hours per 6 episodes.
But, for that 16-26 hours of work, we have 6 finished podcasts. At agency rates, that’s less than $5,000–or about $800 per video. And that’s for a heavily produced, heavily edited video podcast.
So what does this mean to you?
It means that for less than the cost of an ad placement in a trade mag, you can have a 4x/month video podcast.
It means that it pays to get your executives, your marketing people, your engineers, your people on the shop floor in front of the camera. You have in-house talent. You have people who would love to be your face. It’s time to discover them.
It means that 50,000,000 YouTube viewers are only a tiny investment away.
What are you waiting for?
